TikTok’s arrival on the social media scene has forced marketers to reevaluate their assumptions about the efficacy of short-form video. However, convenience stores are a sector that has seen significant growth thanks to the app’s widespread adoption.

The most popular quick-stops on social media have already established their ability to produce content that people will enjoy and share. As such, it’s not surprising that they’ve taken the same bold stance on TikTok.

If you’re a social media marketer, you need to be on TikTok, which has more than a billion active users every month. However, how can brands compete with the abundance of content on the site and win over their customers? The most popular gas stations on social media can serve as examples.

In the following section, we will discuss how brands can stand out on TikTok by analysing the strategies of the most popular quick service restaurants.

Best practises of the most popular convenience stores on TikTok

Let’s take a look at some of the TikTok best practises the top convenience stores, or c-stores to those in the know, adhere to before diving into some actual examples of their marketing strategies.

Consider who they’re talking to

Consumer convenience stores have devoted followers. Customers will go to great lengths to support their favourite merchant, wearing and praising their products and sharing positive comments about the business on social media. Successful c-stores on TikTok capitalise on their customers’ dedication to the brand by providing audience with exclusive content.

Most convenience stores take advantage of their locations because they know their clientele is particularly devoted to the state in which they were born and raised and the unique culture that has developed there. For instance, Wisconsin-based Kwik Trip knows that its target demographic will relate to its brand’s use of Midwestern humour in its TikTok videos.

Improve in light of the fiscal year plan

If you’re going to market on TikTok, you have to give the For You Page some thought first (FYP). The FYP serves as the app’s “home screen,” or “newsfeed,” for users. What an individual sees in their FYP is determined by the algorithm’s interpretation of their past interactions with various pieces of content.

For this reason, it’s crucial to study the demographics of the TikTok user base if you want your brand to do well there.

The algorithm will include your videos in a user’s FYP if it determines that they are likely to enjoy them based on their past interactions with your content or the content of other channels they follow.

As an added bonus, the app has recently revealed the inner workings of the TikTok algorithm and confirmed that it does not take into account a user’s follower count or the success of their previous videos when determining their FYP. Just what does this imply for advertising? You can effectively communicate with your intended audience without a large fan base or history of viral videos.

The best convenience stores demonstrate that by understanding your target demographic, you can produce content that is more likely to be shared on their FYP.

Embrace the zeitgeist

The videos on TikTok are unlike anything you’ll find on any other social media site. It’s not a good idea to plan out your entire year’s worth of content months in advance for TikTok; instead, you should leave plenty of wiggle room for content that comes up as you go. The key is to act swiftly in order to capitalise on the current fad.

Because of the rapid pace at which trends emerge and fade on TikTok, it is essential for businesses to keep tabs on the platform. Marketers don’t have to spend all day every day on TikTok to keep up with the latest buzz; they can use a social listening tool instead.

Capitalizing on fads is yet another winning strategy for the fiscal year. The most popular convenience stores’ TikTok videos and audio clips always feature cutting-edge music and video effects.

Facilitate communication

The idea is to make you feel like you’re visiting someone’s personal profile rather than the official brand page.

The most successful convenience stores on TikTok often have one or more “influencers” who represent the store and its offerings. Simply put, they assume roles that allow fans to invest in and develop a sense of familiarity with fictional people.

In addition to being a recognisable face, the person can become a source of excitement for your audience as they anticipate their next appearance.

Currently, TikTok’s Top 3 Convenience Stores are:

Quick Stop

Kwik Trip is a social media powerhouse. The convenience store in Wisconsin embodies all that is great about the Midwest, and their customers love them for it. It’s evident that the brand’s marketing strategy revolves around the production of content tailored to the interests of its target demographic.
TikTok’s Top 3 Convenience Stores

Kwik Trip

Kwik Trip is a social media powerhouse. Convenience store chain based in Wisconsin that aims to be authentically Midwestern. It’s obvious that the brand’s marketing strategy centres on the production of content tailored to the interests of its target demographic.

Kum & Go

TikTok can be intimidating for social media marketers due to its mysterious algorithm, seemingly endless trends, and the possibility of going viral. However, the success of these convenience stores on TikTok demonstrates that even small businesses can benefit from the platform.

TikTok can be a powerful way to connect and engage — and have a little fun with your social media strategy — as long as you know your audience, stay tuned into trending sounds and content, and develop an authentic persona.