What kinds Of Videos Work Best On Social Media To Increase Audience Participation?

What kinds Of Videos Work Best On Social Media To Increase Audience Participation?

There’s a lot of competition for your consumers’ attention on social media, with companies of all sizes (from startups to Fortune 500s) producing massive amounts of material.

Even the algorithms themselves are evolving. As a pioneer in this shift, Facebook is reducing the value of text-based content in favour of video. In the wake of Facebook and Twitter comes Instagram and LinkedIn.

Creating more video content is a straightforward formula for attracting followers on social media.

Social networking websites like Facebook and Instagram

Despite their similarities, Facebook and Instagram serve distinct functions in the social media landscape. Nonetheless, it’s impossible to ignore the growing similarities between the two brands considering that they share a parent business. This is why we grouped them together.

Both of these sites are mobile-friendly and are in close step with one another in terms of design and algorithmic structure.

Videos in a square format

As the vast majority of Facebook and Instagram users access the sites via mobile devices, square videos perform exceptionally well on both networks. On the mobile versions of Facebook and Instagram, watching a square video takes up 78% more space than watching a horizontal one.

Content created specifically to increase page views

Videos on Facebook and Instagram play automatically, but without sound. The autoplays will show up as views in your analytics, but they will not really play. Autoplay videos are typically ignored by most viewers.

That means if your video doesn’t have a captivating visual introduction inside the first three seconds, you should expect very few people to actually watch it. Captions and a captivating thumbnail can help overcome this limitation, as can the absence of sound.

Live Streaming on Facebook and Instagram Stories

The way your audience interacts with your business during live videos will be completely different if you use this strategy. With Facebook Live, you can interact with your audience in real time through responses and comments.

Both sites’ current newsfeed algorithms give higher priority to live videos than other updates. Facebook and Instagram both have built-in support for live video and will alert viewers whenever you begin broadcasting. This is the optimal method to reach your audience anytime you have news or a message of significance to provide.

You may build a stronger bond with the people who follow and like your business by sharing stories with them. It’s a great way to let people in on the inner workings of your business, introduce new items, or show them what a typical day looks like.


Despite employing all of the above strategies, Twitter is notoriously difficult for businesses to succeed on.

Images and videos, just like they do on every other social media network, are a terrific way to be noticed on Twitter.


To put it simply, Periscope is a Twitter app that allows users to broadcast live video. Thanks to this integration, both the broadcaster and the audience may utilise hashtags that go directly to the user’s Twitter feed. Broadcast alerts are turned on by default on Twitter, allowing you to instantly notify your followers of any significant changes to your profile.

Moving pictures

In the end, the primary benefit of animated GIFs for common Twitter users is the fun they provide and the way they may enhance a message. Yet, it might be more challenging to recognise how GIFs can benefit businesses.

The only restriction on GIFs is the creator’s creativity. Being as GIFs are the visual representation of online trends and memes, you should consider using them in your tweets and other social media posts. Use of relevant GIFs for each event will demonstrate that your company is hip to the newest web culture.


With 467 million monthly active members, LinkedIn is the largest online platform for professionals and organisations worldwide.

If you are a business-to-business (B2B) organisation, you should give some thought to investing in expanding your network and visibility on the platform. Nine out of ten B2B marketers rely on LinkedIn as their major content distribution medium.

Online video explanations

Your company’s LinkedIn profile might benefit from original content creation, such as an explainer film, which introduces your product, service, or business.

More specifically, articles make up the bulk of LinkedIn’s content distribution. You may differentiate yourself from the competition by using explainer videos as your highlighted content.

In conclusion

Videos are an excellent example of engaging material that can be shared on pretty much any popular social networking site.

Yet, it is challenging to generalise one style of video for all of these platforms due to the substantial variance between user demographics and technological set up on each site.

In this quick article, we’ll cover what works best on Facebook, Twitter, Instagram, and YouTube when it comes to video content for your social network profiles.

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