Finding and Choosing the Perfect Pictures for Social Media
Think about a delicious, freshly made hamburger for a second. The barbecue sauce is what makes the buns, which have been gently cooked, so juicy. Layers of cheese, bacon, lettuce, and veggies securely adhere to the freshly cooked meat. You can see the water droplets on the tomato edges since they were just chopped. And you can tell how hot the burger is because steam is coming off your plate.
For the typical reader, this paragraph will take at least 30 seconds.
It only took me 5 minutes to write since I took my time picking out the perfect words.
And only one image would convey the entire message.
That’s why Instagram can boast 2 billion MAU while “verbal” social media giants like Twitter and Reddit can barely reach 300 million.
Marketing success on social media may be achieved more quickly with the use of visual material. In fact, if you take the time to do things properly, it might be the deciding factor in the success of your company.
We’ll be discussing the value of visual material and low-cost strategies for mastering it now. Wait patiently and jot down some notes.
What makes visual material so vital?
In a nutshell: visual content will help you outperform the competition. “Why so? Why, “, you might wonder.
In social media, just a minority of users (20%) really read posts. Eighty percent of people would rather learn through pictures.
An 80% boost in intent to read is shown when colour is added to graphics.
Even business publication Forbes has admitted that visual material is preferred by 90% of its readers over text.
That all points to the importance of visual social media marketing in the years to come, and the urgency with which it must be approached.
So, if I were to give you all the excellent methods to make social media photographs, videos, and graphics at once, this post would take forever to finish. Not that nobody has the time for it, though.
Let’s take it slowly and carefully, starting with the photographs.
Just 30% of digital marketers, per Venngage, make their own social media photos. Two viewpoints can be taken into account. You may, on the one hand, follow the lead of pioneers and plunge headfirst into a sea of unbounded originality, scope, and low production costs. You might also continue with the tried-and-true practise of reusing already published material. All options are reasonable, and each comes with its own set of benefits and drawbacks. You may even attempt a squishy embrace in the transition zone!
The visual material you provide must adhere to all technical specifications and the brand’s established aesthetic standards.
Excellent resources for enhancing your online photo content
Here are several tools that we’ve tried and tested while playing, and we can promise you’ll have a significant edge using them.
Let’s go down to first principles. You’ve probably heard about it, tried it, and loved it enough to shell out money for the premium version. When it comes to quick and easy graphic creation, Canva is the software of choice. Mostly due of its user-friendliness and extensive stock of high-quality images, illustrations, and vectors. Canva is a great programme for both professional and amateur designers to use for quick fixes, but it’s far from the only viable option.
Since Canva is dedicated to visual design, Stencil’s major focus is on maximising the marketing potential of photos shared on social media. Do you find it interesting how that sounds? Don’t be put off by the interface’s apparent complexity; using it becomes second nature after little practise. Stencil is not as versatile as its predecessor, but it does have its own set of features including premade layouts, icons, and graphics. Stencil’s “ultra-fast” performance, emphasis on social sharing, and “all-inclusive price” strategy are among of its most prominent selling points. Is this, however, the best option for your product? You can’t find out unless you try it out.
Crello, like Stencil, markets itself as a tool for business owners, bloggers, and marketers. The ability to create both static and dynamic visual material is a distinct advantage over other tools in the same field. Crello offers a well-documented guide outlining some of its more complex capabilities for those who are interested in delving deeper and learning about the complete range of functionalities accessible on the platform.
Desygner is a “lesser-known” graphic design software despite having over 8 million users. Desygner, like its primary rivals, gives you access to a library of premade designs for a variety of projects, as well as an easy-to-use resizing tool (perfect for adjusting content to different social media networks). The tool’s selection of royalty-free images is one aspect that stands out. Desygner is your man if you need some readily available, top-notch images for your online profiles.
Finally, no discussion of graphic design tools would be complete without a nod to Adobe’s suite of offerings. Spark, on the other hand, may be the ideal choice for those of you without much expertise in picture production if both Photoshop and Illustrator seem a bit too complicated. Akin to similar programmes, it lets you create images and adjust their proportions to fit various social media platforms. But there’s more. Users may change the look of their whole websites, as well as modify simple videos, with Spark’s Pages feature (short enough for me to mention it in the image-only post).