How To Make A Media Kit Like A Boss: A Step-By-Step Guide For Influencers (Including Samples)
What exactly is a press kit?
A media kit is a brochure or website that details all the benefits of partnering with you for potential sponsors. It can be the deciding factor in whether or not they decide to sponsor you.
What should be in your press kit?
Google’s statistics and costs are only part of the picture. The media kit you put together ought to be interesting and visually pleasing. It’s your chance to shine; don’t waste it by underselling your talents and skills.
It’s a chance to highlight your finest work on your website, social media, and online video platforms. If you want to attract major sponsors for whatever it is you do, a media kit is a must.
What should be in your press kit?
Google’s statistics and costs are only part of the picture. The media kit you put together ought to be interesting and visually pleasing. It’s your chance to shine; don’t waste it by underselling your talents and skills.
It’s a chance to highlight your finest work on your website, social media, and online video platforms. If you want to attract major sponsors for whatever it is you do, a media kit is a must.
Visuals
Because it is so important, we decided to place this at the top of the list.
Include your company logo, a recent photo of yourself, and a complementary colour palette. This image might serve as the banner for your website or channel.
Refer to Christina Galbato’s press materials for ideas. She has used the right colours and added photos of herself to maintain consistency with the brand’s aesthetic.
You, number two
Include a “About ME” page or section in your media kit. This is not the same as a “about me” section on a social media site like LinkedIn or Instagram. The About Me section of your media kit should explain what you do and why you do it in order to attract sponsors, which is the kit’s only goal.
You don’t need to write an essay; just a few sentences that explain why you’d be a great fit for your potential sponsors will suffice.
For their About page, Wanderers and Warriors have opted to use the third person. They explain their work and their motivations, making them an attractive prospect for businesses in the travel and leisure industries.
Statistical
Your strongest selling points are these. What makes you worth your sponsor’s money? In exchange for what, exactly?
You may highlight your qualifications and past successes by including numerical data.
If you want to be taken seriously as an influencer, you need to offer some hard data. Consider the sum of your social media following, the amount of people who watch your videos, and the number of people who visit your website.
References
Your media kit will benefit greatly from this if you have ever secured sponsorship before. If you want to demonstrate potential sponsors that you have experience in the field of influence, all you have to do is mention the partnerships you have done in the past.
Displaying the success of particular campaigns is the cherry on top.
Just look at Chris Hau. This endorsement from Google will look great in his press package.
Even if you’re just starting out, it’s worth you to reach out to other companies for recommendations. If you have a review that says you are simple to get in touch with and committed to delivering outcomes, it will increase your odds of getting picked for any position, no matter how little.
Prospects for Sponsorship
Having persuaded a brand to partner with you, you should now present the solutions you provide.
Simply said, brainstorm all the awesome possibilities for collaborating with a brand. Companies are always on the lookout for fresh strategies to promote their products.
A Beautiful Mess spells out in detail the normal avenues of cooperation available to them, as well as strategies to enhance the content to make it stand out.
Don’t forget to include prices; that way, your sponsors will know that you can work within their financial constraints. Adding a combo discount may be a nice touch to seal the transaction. Supreme Dissertations and Grab My Essay blogger Neightan White.
Methods of Contact
Finally, make sure your sponsors have a clear way to get in touch with you. You’ll be wasting your time if you try to put together a media kit.
Put yourself out there
The media kits all have one thing in common: they’re all different. You may get ideas from other influencers’ media kits, but your own kit has to seem unique to you.
Everything from the text to the images to the data has to be consistent with your brand.
Whether you’re a fashion blogger, a gamer, or a fitness guru, your media kit ought to reflect your niche.