Everyone of us know someone who has become famous because of their use of social media. You’ve heard the one, where a company’s brand fared so well on social media that it completely changed the course of their company.

Sadly, for every uplifting brand profile, there are countless more that appear to be complying just because they are being forced to. And they keep producing the same boring, generic business material that attracts zero social media attention.

The design of their profiles is uniformly dull and forgettable. This leads us to the topic at hand: the brand profiles on social media, which function as virtual shops and are meant to encourage interaction and sales.

Although they can shape consumers’ initial perceptions of a company and reveal valuable insights, they are rarely brought up in conversation. When executed well, they can even have an effect on consumers’ ultimate decisions to make a purchase.

An Effective Plan Is The Foundation

First, we need to discuss something called strategy before diving into specific social media platforms. For reasons we will not go into here, social media marketing is not always cohesive with a company’s overarching strategy.

To add insult to injury, this assumes the company even has a “conventional,” all-encompassing strategy to begin with.

If you want your social media marketing and accounts to have a positive impact on your bottom line, they must be influenced by your entire strategy. Keep in mind that the true purpose of your social media marketing is to increase your brand’s bottom line, not to win any popularity contests.

Following the overall approach also simplifies your work, which is a major plus. It’s lot easier to represent your business on social media when you have all the information you need from your strategy papers at your fingertips.

For instance, strategy papers often include details about the following:

The demographics of the people you’re trying to reach: their ages, sexes, interests, income levels, levels of education, emotional states, etc.
What makes this brand stand out are the qualities that consumers value most.
What sets your product apart from its primary rivals? Which company’s market share is attainable?
Purposes, or what it is that you hope to accomplish with your social media efforts. If you want to know if you’re heading in the correct direction, what indicators should you look for?
As you gain familiarity with them, you’ll see that they almost spell out your social media strategies. Your communication seems to compose itself. To stand out from the crowd, all you have to do is fill in the blanks and get creative.

Your online profiles should reflect the same level of professionalism. Put yourself back a few steps and take a look at the larger picture; you may find that ideas start to come to you. Furthermore, you should also think about the possibilities and constraints of each social media platform.

Now we can discuss the most prominent social media platforms in detail, along with how to optimise the profiles for your company across these platforms.

Instagram

If you thought Twitter’s character restriction for brand profiles was tight, Instagram’s limit is even tighter.

Make an Instagram Account

Include your company’s name, logo, and a brief description of what it does. And remember, you may only have one link in your bio!

Even though this may seem like a very limited space, successful businesses find creative methods to highlight the most vital components of their operations and convey their message to (possible) customers.

Who else has been here as long as us?

A simple solution might often be the best one.

When developing an Instagram page for a business, choosing only one link to include is one of the trickiest choices to make. To be on par with the industry’s heavy hitters, are you just linking to your website’s URL? Provide your fans with extra alternatives by using Linktree. Do you make new landing pages every time your priorities shift?

Look at your plan of action once more. It’s possible that you’ll uncover more information than you anticipated.

Instagram Stories

With so little room for content on your profile page, Instagram Stories have quickly become a need. Because they constantly appear at the top of the page, you may use them to promote other pages or posts that provide useful information.

Twitter

Twitter has, seemingly, been striving to become a commercial platform for ages. But, it has not yet discovered a viable strategy to compete with established giants in the lucrative paid advertising sector.

Creating a Twitter Account

The downside to using Twitter as a business profile is that you have a lot less room to work with than you would on Facebook or LinkedIn. You can only provide the most basic information on your profile because that’s how this social network works.

Branding and Main Image

You may advertise your company even more by using both a logo and a header image. Skillcrush excels in this regard. To make the most of the space they had, they showed their users in action and included compelling copy.

Achieving Profile Verification

For credibility’s sake, you should also aim for that coveted blue verified checkmark. Whether or not you are qualified for verification depends on several variables. If it’s any comfort, it’s considerably simpler for corporations to do so than for individuals.

Having a full profile, an email address, and a phone number, as well as maintaining frequent participation, are all rather simple requirements to fulfil. The problem, though, is that your follower count puts you in the “0.05% of active accounts situated in the same geographic region.” There’s also another benefit to amassing a large number of fans.