Marketing On Facebook, Redefinition Style: Building Connections
What exactly do they mean when they refer to engagement bait? When Facebook says “like, share, or comment” requests with incentives, it means any post that encourages its users to do so. Keep in mind that it is not necessary for that “something” to have a zero-cost digital distribution. Instead, it may be an opportunity to register your vote, meet the person of your dreams, or enter a contest. Just what makes this a major issue, if I may ask?…