It’s crucial for companies and people to establish a solid Instagram presence as social media grows even more pervasive in our everyday lives. Instagram’s over one billion monthly users have made it an indispensable platform for advertising, product promotion, and interpersonal contact.

However, gaining Instagram following is a difficult task. Creating a dedicated fan base that is invested in what you have to give requires a lot of time, energy, and planning. For this purpose, there is Instagram Insights.

Analysing Instagram Data

You need a corporate Instagram account in order to have access to your Insights data. If you have a business profile, you can view your Insights by selecting the bar graph symbol in your profile’s upper right hand corner.

Overview, Content, Activity, and Audience are just few of the tabs available in Instagram Insights. Let’s break it down section by section and see what’s in there:

Your account’s weekly performance is summarised here, including metrics like impressions and engagement rates.
The results of your content, such as the number of likes, comments, saved articles, and shares, are displayed here. Each piece of content’s reach and impressions may be viewed as well.
Account activity such as profile views, website clicks, and call-to-action button presses are all displayed here.
Insights regarding the demographics, geography, and behaviour of your audience may be found in this area.

You may learn more about your target demographic and the kind of material they enjoy by dissecting each of these segments. With this data, you can fine-tune your content strategy for maximum impact and expand your audience.

Now that you know the fundamentals of Instagram Insights, let’s delve into how you can use this information to grow your audience on Instagram.One: Figure Out What Works Best

Find out which of your Instagram posts and stories are getting the most engagement using Instagram Insights. What your audience wants to see from you may be deduced from the number of likes, comments, and shares each post receives.

Finding your most successful pieces of content will help guide future content creation. If, for instance, your readers enjoy seeing photos of your items in your postings, you may expand your product photography efforts.

Make the Most of Your Posting Schedule

You may also learn when your audience is most engaged on Instagram by consulting their Insights. The Insights activity data may tell you when and on which days of the week your audience is more active.

You may then adjust your publishing schedule to maximise the number of individuals that encounter your material. To get the most likes and comments on Instagram, you should consider posting when your target audience is most likely to be online.

Know Who You’re Talking to.

How to Use Instagram Data to Grow Your Audience Instagram Insights also reveals helpful information about your audience. You may learn about the demographics of your audience, such as their age, gender, and geography, by checking out the audience data in your Insights.

If you know who you’re talking to, you can make your material and messages more relevant to them. If the majority of your readers are female, you may want to focus on topics that are more relevant to them. You may also wish to tailor your material to your audience’s location if they tend to be concentrated in a certain geographical area.

Track Your Audience Development

The number of your followers may be monitored over time in Instagram Insights. By keeping an eye on these metrics, you can determine which strategies are most productive in drawing new users to your profile. If you notice a surge in new followers after hosting a contest or partnering with another company, for instance, you may want to keep employing similar strategies in the future.

Supplement your development using other resources

There is a limit to what can be accomplished by relying just on Instagram Insights to learn about your audience and fine-tune your content approach. You may wish to use a third-party solution, such as Goread.io, to help you expand your user base on the platform.

Instagram likes, views, and followers may all be purchased with Goread.io. Buying followers may seem like a quick fix, but it may be a great way to kickstart your account’s development. Your social proof will rise when more people start following you naturally if you have a larger number of followers.

Obviously, not all follower-sharing services are equivalent. Goread.io is a reliable service that can help your account expand in a natural and secure way. If you use Goread.io, you can trust that your data is safe.

Conclusion

Understanding your followers, honing your content strategy, and expanding your Instagram fan base are all made easier with the help of Instagram Insights. You can enhance your content and attract more readers by digging into your Insights data and learning more about your audience’s demographics, interests, and other characteristics.

Instagram Insights can get you far, but a third-party service like Goread.io can help you develop exponentially and reach the next level with your account. You may accomplish your goals on Instagram with the support of your dedicated followers if you take the time to develop a solid plan and use the appropriate tools.