How To Deal With Resistance to Your Social Media Strategy?
Whilst bigger businesses often have entire departments devoted to social media marketing, many entrepreneurs and small business owners are left to handle everything on their own. There is a continuous investment of time and effort required for this task to be completed successfully. Not to mention the efforts put in creatively, strategically, and in terms of time spent with your target demographic. You may feel discouraged and hesitant to use social media as a result. Yet there should be no confusion. There are several ways in which social media can help your company succeed. Let’s look at the benefits of social media that make it worthwhile to overcome your aversion to it, as well as some strategies for doing so.
Does it really matter that much?
The internet is available in every remote part of the world. The same can be said of social media, with 42% of the global population now using some type of online networking. In comparison to other forms of advertising, this has a tremendous potential audience. In addition to reaching a wider audience, social media lets you build brand loyalty among your current customers.
Sixty-nine percent of the 5,700 marketers surveyed said they had successfully built consumer loyalty using social media marketing. In addition to expanding one’s social circle, social media can aid one in
There will be more conversion chances
enhanced client interactions
Better understanding of what the customer wants
While it’s true that social networking can help your business in many ways, it also necessitates a considerable time commitment. Making the most of each medium requires a special touch. You can simply make the most of these virtual communities and enjoy all the benefits of social media even if the thought of prioritising them during your working hours seems like a drag by following these steps.
Stop imagining how your social media accounts “should” appear
Search for “social media marketing plan” and you’ll get an overwhelming number of ideas, many of which highlight the need of publishing every day (sometimes multiple times a day), having a uniform and visually beautiful page, using thirty hashtags, and so on.
It might feel like a monumental task to keep up with all the supposedly necessary standards for successful social media use when there is so much pressure to have your page and postings look a specific way. Don’t feel that your posts need to fit into a set mould. Despite their usefulness, these suggestions are hardly comprehensive.
Make it a point to show up regularly instead. It’s totally fine if you had to skip a day (or several) of posting. Keep the conversation going with your posts. Try to keep in mind that people aren’t really keeping tabs on you. Because your readers are always being overwhelmed with new content, it will be thrilling and novel for them to see a new post from you after a little hiatus.
Have a goal in mind before posting
Consider whether the content you plan to share will actually add value for your followers, or if you’re merely posting for the sake of sharing. If posting to social media is just another item on your to-do list, reconsider your motivations. Inspired, humorous, or useful (or a combination of these three) posts (or a total of 777 million posts) were found to have the highest levels of interaction.
This affords you the opportunity to give some thought to the content and motivations behind your social media posts. Maybe you want to convince people that your course is worthwhile or start a conversation about a specific subject with them. Think carefully about the purpose of each post and the message you want to convey to your readers. If just to have a good time.
The pressure to present oneself in a specific light in the meticulously regulated world of social media may be overwhelming. If you find yourself constantly comparing yourself to others in your field, their posts, and their number of likes and follows, take care. To truly engage your audience, it’s more important that you simply be yourself.
The price of authenticity on the global stage is exposed vulnerability, which requires bravery. There is an appealing quality about you or your messaging that will cause people to be pulled to your brand. True authenticity, not a mask, is what they seek.
You should pick one or two platforms and stick with them
Even if there is a rising number of prominent social media platforms, you do not have to have a presence on each and every one of them. Choose two or three social media platforms to devote your time and energy to rather than trying to maintain an active presence on all of them.
You should investigate several channels to see where your target audience spends the most time, and then devote your efforts there.
Set a time to browse
One of the most common complaints about social media is that it’s too simple to waste time browsing your newsfeed. Yet, connecting with others requires scrolling and interacting. Maintain a reasonable level of control by allocating specific times each day to check your feed, and if necessary, removing the applications from your phone so you can use them on your computer.
Scheduling material in bulk saves time; rather than composing each individual post as it is needed, you may instead plan out a week’s worth of posts at once and schedule them with an app like Preview or Later, complete with hashtags. This way, you won’t have to stress out every day about coming up with new material to share.