It is vital to know when your audience is active on the app in order to get the most reach out of it, whether you are wanting to enhance your presence on the app or you are utilising it for the first time.
The Best Times to Upload Videos to TikTok
TikTok users should save their finest content for the weekends, specifically Saturday, Friday, and Sunday. Monday and Tuesday are the days that are the most difficult.

When You Should Be Uploading Videos to TikTok?

One in four marketers discovered that the ideal time to post on TikTok is between the hours of 6 and 9 p.m., followed by 3-6 p.m., and then 12-3 p.m.
The “dead zone” that occurs during the morning and early afternoon makes sense when considering the demographic of users that TikTok caters to, namely Generation Z, who spend the majority of their waking hours in school.

Stay away from these dull hours and consider posting later in the day instead if your audience is predominantly comprised of younger people.

How to Choose the Ideal Time to Publish Content on TikTok for Your Company?

According to the findings of our investigation, the best times and days to publish on TikTok are. On the other hand, this could be very different for your audience depending on where they are and what they are doing.

You may acquire a clearer idea of the times of day when your audience is the most engaged by experimenting with the following strategies:

Review the metrics for your audience

In the “Analytics” page, you have access to a vast amount of information regarding your audience and the behaviour they engage in, including the times of day when they are the most active.

You will need to sign in to your TikTok for Business account in order to access that section. Then, proceed with the following steps:

• Go to your profile page and select the hamburger menu located in the upper right-hand corner of the page.
• Under the option that says “Settings and privacy,” choose “Creator tools,” and then “Analytics” (as shown in the image below). In the event that you have not activated analytics as of yet, you will be prompted to do so.
• Following that, you will be brought to a dashboard that provides an overall summary of several metrics. Simply navigate to the Followers tab to gain further comprehension of your readership. You should be able to see the stats regarding your audience at this point, as seen in the figure below.

You will be able to observe the locations of your audiences as well as the times of day during which they are most active. Take notes on this information, evaluate it in light of the findings we made, and choose a window of time that corresponds with the presence of your target audience.

Have a look at the TikToks that are performing the best

Checking what has been successful in the past is one of the simplest ways to determine the best time to put something online.

Have a peek at your TikToks that have received better than usual likes and comments. Those were uploaded later in the week, right? When we first started? Have they been successful in gaining ground in the morning, the afternoon, or the evening?

Make use of these realisations to guide your decision-making over the publishing schedule going forward.

You shouldn’t be frightened to try new things

Noting that it is always worthwhile to test multiple posting schedules in order to figure out which one works best is an important point to make.

For instance, our research indicates that the optimal time to upload content is between the hours of 6 and 9 p.m., and let’s say your in-app statistics reveal that your audience is most active on Fridays. You can conduct your own experiment in which you post at several times on Fridays to determine which hour produces the highest level of engagement with your audience.

Is it possible to upload too frequently on TikTok?

Most marketers post on TikTok 4-6 times each week. On the other hand, as is the case with the majority of social networking sites, it is possible to post an excessive amount and overwhelm your readers.

It is in your best interest to experiment with a variety of different possibilities and develop a strategy that is in line with your objectives. This will ensure that when you do post, you share the type of information that your audience wants to view at the time of day when they are most likely to see it.